here it is
Dear Radio Blog Articles September 5, 2019

Exploring Innovation in Branded Content

It’s been a while since I explored innovations in audio and radio marketing and advertising, and this month the column takes us from Australia to London via the South African N3 highway. Coles Radio Retail radio is a vibrant and interesting space, with a number of our big retailers opting for their own in-store radio

Dear Radio Blog Articles August 1, 2019

Review of Pure Conversations with the Fired 5

I consider myself a major radio nerd and anorak (incidentally a term which was popularised by a UK radio presenter who used it in the early 1970s for fans of offshore radio, who would charter boats to come out to sea to visit the radio ships) but even I nerdgasmed hard at the Gareth Cliff-led audio-crossover event

Dear Radio Blog Articles July 18, 2019

Fresh content could land you in trouble

We all know there is a small but vocal number of people waiting for everyone from any walk of life to say the wrong thing and, in radio, this is becoming especially damaging. “Vanillafication” My colleagues and I often talk about the “vanillafication” of radio content. We’ve all heard it. It’s ok, pleasant; everyone kind

Dear Radio Blog Articles June 10, 2019

More standout campaigns from overseas

As with any medium, there are fail safes and standards that never let you down but, when you put a brief to your agency or radio station to do something that breaks through the clutter, do you have a reference point? Here are some clever radio ideas with which to challenge your radio supplier. The

Dear Radio Blog Articles May 21, 2019

Innovations in South African Radio

Almost taken as an affront, once I raised the suggestion that local radio is lagging behind in the disruption stakes, colleagues and friends across the industry got in touch to gently remind me of what their stations have been up to. Dear Radio: Finding the next radio innovations Dear Radio: The question of world-class radio

Dear Radio Blog Articles April 2, 2019

Finding the Next Radio Innovations

Where and how do we find the next radio innovations? As I’ve said many times before, radio is a stable and solid industry, and one of its core reasons for being so popular in the face of so many threats over the decades is down to that fact. Nothing sheds listeners quicker than rapid and

Dear Radio Blog Articles March 12, 2019

The Question of World-Class Radio

If you’re a regular radio listener or advertiser, how do you know that your chosen station is world-class? Because whooshy swishes between songs tell you they are? Because, every now and again, you’ll get a presentation showing some numbers that try to prove as much? What are you comparing it to? Is your station pushing the boundaries

Dear Radio Blog Articles November 30, 2018

Turbo-charge your Christmas radio campaigns

Here are some simple tips, all based on good programming practices, to apply to your radio advertising to improve your chances of cutting through this time of year. Traditionally, Christmas-time advertising fills up radio spot logs to breaking point. It’s make-or-break season for every retailer, car dealership, ISP, cellphone network, gym chain, fast-food outlet and

Dear Radio Blog Articles July 24, 2018

Brand managers are the new programming managers

If you’re a brand or marketing manager with a long-term investment in non-traditional radio, both contest- and sponsorship-based, how do your radio partners treat you? Are you just the client who pays the bill at the end of every month? Or are you treated like what you are in this branded-content age, like the programming

Dear Radio Blog Articles June 19, 2018

What’s up with radio stations using WhatsApp?

WhatsApp with its little blue ticks is an essential way to communicate and radio stations have integrated it seamlessly into the way they’re interacting with their audiences. Initially, I was skeptical about WhatsApp and radio, as it appeared stations were using voice notes to replace real callers and natural interaction for something more polished — but it