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It used to be that the only way to measure a radio campaign was with the theoretical metrics of reach & frequency. That’s no longer good enough. Advertisers now want audience engagement and they want to know who is engaging, when and how.

When you run a campaign with Ultimate Media we will supply you with a full post-campaign report complete with ROI metrics including the monetary value of additional exposure generated.

However, in addition, Ultimate Media can now tailor a demographic analysis of the listeners who entered or engaged with your campaign for intelligence and remarketing purposes.


Contact us to find out more about our Campaign Measurement Tools

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