What’s up with radio stations using WhatsApp?
WhatsApp with its little blue ticks is an essential way to communicate and radio stations have integrated it seamlessly into the way they’re interacting with their audiences. Initially, I was skeptical about WhatsApp and radio, as it appeared stations were using voice notes to replace real callers and natural interaction for something more polished — but it
Will Spotify kill the radio star?
The local launch of the likes of Spotify and Deezer — and the continuing popularity of Apple Music — have presented the radio naysayers with a chance to kill off our beloved medium once again. (You’ll have to excuse me for using the lazy headline but are you really any sort of radio commentator if
Radio stations forgetting their core product
You’ve decided to buy some radio airtime. Great. You were sold on the responsive audience and the intimate, one-on-one relationship it has with its station. You were sold on radio’s ability to ‘converge’ digital and social media, and an ability to amplify. You were sold low production costs, quick turnaround times and that you get
Marketers are clueless about media effectiveness – here’s the proof
Being sent new research or industry reports is a common experience for columnists. I’ve been writing for Marketing Week for a long time and rarely does a fortnight pass without an approach from an entirely delightful PR person or corporate marketer wanting to share the results of the latest wah-wah about blah-blah arriving at my
Radio awards a good thing
In the early part of my career, there were no formal or regular award shows that recognised excellence in radio and that were judged by radio people and for radio people. The local radio awards, previously sponsored by MTN and now by Liberty, gives the industry a chance to deservedly pat ourselves on the back. We
Radio to the Rescue
When devastating and destructive natural disasters such as the ones in the Americas strike, radio comes to the rescue. This month I take a look at the role radio plays in helping communities mobilise when the humble radio is the only way of connecting devastated victims. When Hurricane Irma ripped through the Florida Keys, it
The people you need to know in a radio station
The people you need to know in a radio station As radio advertising becomes more complex and campaigns start blurring the line between advertising and programming content, you’ll be put into contact with different departments in a station or group and, with more hyphenated titles appearing on email signatures than ever before, I thought it