Loading
Radio in general January 15, 2019

Unearthing & polishing the hidden radio gems

Even though I listen to a lot of radio and consider myself to be on top of most station lineups and in tune with their individual positioning, I still sometimes find myself checking the dial to find what station I’m on. Outside of your headline breakfast shows, it’s becoming harder and harder to differentiate stations

Influencer Marketing December 31, 2018

The rise of ‘influencers’ and fall of traditional advertising

Just as video killed the radio star, Instagram has a sniper gun fixed on traditional advertising. “Influencers” — ordinary people with thousands of followers on the social media platform — who share likes and comment through carefully curated content are changing the marketing game. With more than 500m active daily users, Instagram is becoming a

Dear Radio Blog Articles November 30, 2018

Turbo-charge your Christmas radio campaigns

Here are some simple tips, all based on good programming practices, to apply to your radio advertising to improve your chances of cutting through this time of year. Traditionally, Christmas-time advertising fills up radio spot logs to breaking point. It’s make-or-break season for every retailer, car dealership, ISP, cellphone network, gym chain, fast-food outlet and

Influencer Marketing November 23, 2018

Influencer Marketing, A Radio Specialty, Is Hot Ad Trend.

Influencer marketing is one of the hottest trends in advertising today. More than 70% of marketers in the U.S. used opinion leaders to drive a brand’s message in 2017. Of that group, a whopping 95% found it to be effective, according to Chief Marketer, a publication read by marketing professionals. Typically defined as social media

Content Creation September 20, 2018

5 TRENDS SHAPING THE FUTURE OF MEDIA AND ENTERTAINMENT

While the media and entertainment industry was one of the first sectors of business to navigate digital disruption, its transformation is far from over. That’s the key finding of PwC’s annual “2018 Media & Entertainment Outlook,” which projects that industry revenues will reach $792.3 billion by 2022, up from 666.9 billion in 2017. “The distinctions

Lead Generation August 14, 2018

New Research Sheds Light On How Radio Works For Advertisers

For a medium that’s been around for nearly a century, the broadcasting industry is just beginning to understand how, exactly, radio works to deliver results for advertisers. New research is showing how AM/FM functions in a complementary manner with other media, like TV, making those channels work harder for marketers. According to a first-ever Nielsen

Radio in general Uncategorized July 30, 2018

The intrinsic value & heart of radio

Being on the commercial side of radio and in a business like mine, I often take the cynical view that every radio station is a massive marketplace, with every word that comes out a presenter’s mouth up for sale. It’s easy to get lost in sales figures and forget the intrinsic value and heart of

Radio in general July 24, 2018

Radio is the fastest growing medium

The latest Advertising Agency/WARC Expenditure Report has revealed that radio is the fastest growing medium, with its 12.5% growth putting it ahead of the entire market including the internet! A number of radio’s biggest advertisers have significantly hiked their spend on the medium, for example Asda has doubled its investment while Sky spent three times as much

Dear Radio Blog Articles July 24, 2018

Brand managers are the new programming managers

If you’re a brand or marketing manager with a long-term investment in non-traditional radio, both contest- and sponsorship-based, how do your radio partners treat you? Are you just the client who pays the bill at the end of every month? Or are you treated like what you are in this branded-content age, like the programming

Dear Radio Blog Articles June 19, 2018

What’s up with radio stations using WhatsApp?

WhatsApp with its little blue ticks is an essential way to communicate and radio stations have integrated it seamlessly into the way they’re interacting with their audiences. Initially, I was skeptical about WhatsApp and radio, as it appeared stations were using voice notes to replace real callers and natural interaction for something more polished — but it